Your Instagram shows your work. Your website books the appointment.
A professional site with your service menu, pricing, stylist profiles, and booking link — so new clients who find you on Google can book without extra steps. Real local SEO so you show up when someone new to the area or tired of their current salon searches for a new one. We handle the website. You handle the client.
New clients search before they book. Most salons aren't showing up well.
Someone moving to a new area, a client looking to try somewhere new, a bride researching wedding hair — they all start on Google. The salon with a professional website that shows services, pricing, and stylist work gets the booking. The one with just an Instagram handle doesn't.
"Hair salon near me" is one of the most searched local terms there is.
People look for new salons when they move, when a stylist leaves, or when they're just ready for something different. Those searches happen constantly. The salon that shows up with a complete, professional presence — services, prices, stylist photos — earns the click and the booking.
Wedding and event clients book months in advance — and they research carefully.
A bride looking for wedding hair and makeup is spending real money on a once-in-a-lifetime event. She'll look at portfolios, read reviews, and compare salons carefully before reaching out. A website with a dedicated bridal page and real wedding work photos is what gets you into her consideration set.
Clients don't know your prices until they call — and that costs you bookings.
Most salons make clients call for pricing. Clients hate this. A clear service menu with price ranges online removes friction, sets expectations, and filters for clients comfortable with your pricing before they book. The salon that's transparent about pricing converts more website visitors into appointments.
Instagram followers don't always become clients. Search does.
Instagram builds brand and shows work. But when someone needs a haircut next Tuesday, they search Google — not Instagram. A website that ranks locally captures those ready-to-book searches that Instagram never sees.
A website that shows your salon's work and converts visitors into booked clients.
Hair salon clients are visual, value-conscious, and loyalty-driven once they find someone they trust. Your site needs to show your work, list your services and prices clearly, and make booking as easy as possible.
Service menu with pricing that removes guesswork
Haircuts, color, highlights, balayage, keratin treatments, blowouts, extensions, bridal — your full service menu with price ranges. Clients who see pricing before booking arrive with expectations set correctly. It filters out clients who aren't a fit and pre-qualifies the ones who book as comfortable with your rates.
Stylist profiles that build personal connection
Each stylist with their photo, specialties, experience, and booking link. Clients often choose a salon because they want a specific stylist's aesthetic. Making that connection easy on your website increases first-time bookings and builds the kind of personal loyalty that fills a chair for years.
Portfolio gallery organized by service type
Color work, cuts, balayage, extensions, bridal — organized so clients can find work that matches what they want. Your Instagram content can seed this gallery. We build it in a format that works on your website and updates easily as you add new work.
Bridal and special occasion page
Wedding hair, prom, special events — a dedicated page with your bridal work portfolio, what the booking process looks like for wedding parties, and how far in advance to book. Bridal clients are high-value, plan far ahead, and research carefully. A dedicated page captures that specific search and speaks directly to what they need to know.
Google Business Profile that dominates local salon searches
The map pack is where most "hair salon near me" searches land. We claim, optimize, and manage your GBP with salon photos, stylist work, complete service categories, and accurate hours — so your listing stands out over every competitor who hasn't kept theirs current.
Booking integration that converts visitors to appointments
If you use a booking platform — Square, Vagaro, Booksy, Fresha, StyleSeat — we link to it prominently on every page. If you take phone bookings, your number is front and center and tappable on mobile. The path from "I want to book" to a confirmed appointment is as short as possible.
Three plans. All cancel anytime.
For most hair salons, Pro is the right tier — stylist profiles, service menu, portfolio gallery, bridal page, GBP setup, and local SEO. Starter works if you have one stylist and just need a clean professional presence online.
Questions hair salons ask us.
Should I list prices on my website?
Yes — starting prices or ranges at minimum. "Color starting at $X" or "haircuts from $X–$X depending on length and stylist" sets expectations and removes the friction of having to call just to know if you're affordable. Clients who see your pricing and still book are already pre-qualified. Those who would have balked at your prices self-select out before you spend time on them.
Can I integrate my booking software with the site?
We link directly to whatever booking platform you use — Vagaro, Booksy, Square Appointments, Fresha, StyleSeat, Acuity, or any other. The booking button is prominent on every page. If you take phone bookings, your number is equally prominent. We build the site around however you actually work, not the other way around.
Can each stylist have their own booking link?
Yes — if your booking platform supports individual stylist booking (most do), each stylist profile on the site links directly to their booking page. Clients who want a specific stylist can go straight to them without navigating through your entire system. It reduces friction and increases bookings for every chair.
Do I need a separate page for bridal?
If you do bridal work, yes — it earns its own page. Brides searching for wedding hair are doing it months in advance, researching carefully, and willing to pay premium rates for the right salon. A dedicated bridal page with your wedding portfolio, what the booking process looks like for wedding parties, and how far ahead to inquire captures that search and converts it at a higher rate than burying bridal under a general services list.
How do I keep the portfolio updated?
Send us your best work photos — from your phone, your Instagram, or anywhere else they live. We add them to the gallery within a week. For salons, consistency matters more than quantity — a gallery of 20 strong photos updated monthly beats a gallery of 200 photos that haven't changed in a year. Pro tier includes monthly updates so keeping it current is handled.
New clients are searching. Make it easy for them to find you.
30-day money-back guarantee. No contracts. Get your site live in 3–5 business days.
Get Started