Homeowners are searching for local solar installers. Make sure they find you — not a national lead farm.
A professional site that positions your local expertise against the big national brands. Financing and savings pages that answer the questions homeowners ask before they request a quote. Real local SEO so you show up before the lead aggregators that sell your customers to five competitors at once.
The solar lead generation industry is designed to work against local installers.
Sites like EnergySage, SolarReviews, and dozens of others collect homeowner info and sell it to multiple installers at once — including the national chains. A strong local website is how you get direct leads that nobody else is bidding on.
Lead aggregators eat your margin.
Pay-per-lead platforms charge $50–$200 per lead, then sell the same lead to 3-5 competitors. You're paying to race to the phone. A direct inbound lead from your own website costs you nothing per lead and arrives pre-sold on your company specifically.
National brands have big ad budgets. You have local credibility.
Sunrun, SunPower, and Tesla Solar rank everywhere and advertise heavily. What they can't offer is local knowledge, local references, and a contractor who'll actually answer the phone when something needs attention after install. Your website makes that case.
The financing question stops more deals than anything else.
Most homeowners want solar but stall on the upfront cost conversation. A website that clearly explains financing options, tax credits, and monthly payment ranges converts more consultations because it gets homeowners past the sticker shock before they ever talk to you.
Local searches are winnable.
"Solar installer [city]" and "solar panel installation [county]" are searches where a well-optimized local site with a strong Google Business Profile consistently beats national brands. Local specificity is your edge. Most local installers don't have a site good enough to use it.
A website that generates direct leads — not leads you share with five competitors.
Solar customers do heavy research before requesting a quote. Your site needs to answer their questions, build your credibility, and make it easy to book a consultation — all before a lead aggregator ever gets their email address.
Service pages that rank for local solar searches
Residential solar installation, battery storage and backup, roof-mount vs. ground-mount systems, EV charger installation — each service gets its own page targeting the searches your customers actually make. Specific pages rank better and convert better than a single homepage trying to do everything.
Financing and tax credit pages that remove the biggest objection
Federal tax credits, state incentives, $0-down financing, monthly payment ranges — we build a clear, honest page that explains the financial picture without making promises you can't keep. Homeowners who understand the numbers before the consultation are far more likely to move forward.
Completed installation gallery
Photos of real installs on real homes in your area — different roof types, different system sizes, different neighborhoods. Local photos outperform stock images in solar because homeowners want to see systems on houses that look like theirs. We build the gallery and make it easy to update.
Process page that demystifies the install
Permitting, utility interconnection, inspection, activation — the solar process is more involved than most trades and homeowners don't know what they're getting into. A clear step-by-step process page reduces anxiety, sets realistic timelines, and filters for customers who are serious and informed.
Google Business Profile that beats the aggregators locally
A well-optimized GBP with real photos and real reviews ranks in the local map pack — above most lead aggregator listings for local searches. Pro tier focuses heavily on GBP because it's your best weapon against platforms that profit from selling your customers to your competitors.
Service area pages that rank neighborhood by neighborhood
"Solar installer [town]." "Solar panels [county]." Complete tier includes up to four city or neighborhood pages that rank for the communities you actually serve — so when a homeowner in your best market searches, you show up before anyone else.
Three plans. All cancel anytime.
For most solar installers, Pro is the right starting tier — service pages, GBP setup, and local SEO to start generating direct leads. Complete adds neighborhood pages and monthly content updates for installers ready to dominate their local market.
Questions solar installers ask us.
Can the site explain the federal tax credit and financing without making promises?
Yes — and we write it carefully. We explain the current federal Investment Tax Credit percentage, how it applies, and that homeowners should confirm their specific situation with a tax professional. Same for financing: we explain how $0-down and loan options typically work without quoting rates we can't guarantee. Informative without overcommitting.
Can I have a page for battery storage and backup systems?
Absolutely. Battery storage is one of the fastest-growing segments of residential solar and gets its own dedicated page — what it does, which systems you install (Powerwall, Enphase, Franklin, etc.), and who it's right for. Customers specifically searching for battery backup are high-intent and worth a dedicated page.
How do I compete against national brands on my own website?
You compete on local — local photos, local references, local knowledge of utility rates and permitting timelines, and a contractor who actually answers the phone. We write your site to make that case clearly and specifically. "We've installed on 200+ homes in [county]" beats a national brand's generic location page every time for a homeowner who cares about who's on their roof.
Will the site help me avoid being buried by lead aggregators?
That's one of the main reasons to have a strong local site. Google Business Profile results and locally-optimized web pages often rank above aggregator listings for specific local searches. The goal is to own "solar installer [your city]" in the map pack and organic results so homeowners find you directly — before they submit their info to a platform that sells it to five companies.
Can I add an EV charger installation page?
Yes — and we recommend it if you offer it. EV charger installation is a natural add-on to solar that gets its own search traffic. A dedicated page targeting "EV charger installation [city]" captures homeowners who may not have been thinking about solar yet but convert to full solar customers at a solid rate once they're talking to a trusted local installer.
Stop sharing leads. Start owning them.
30-day money-back guarantee. No contracts. Get your site live in 3–5 business days.
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