Custom work this good shouldn't be a secret. Your portfolio should be working for you.
A project gallery that shows what your shop can actually build. Service pages for structural fab, ornamental iron, custom automotive, and industrial work that rank when contractors and customers search. A professional site in a trade where almost nobody has one — which means you win by showing up. We handle the website. You handle the steel.
Fabrication shops run on referrals — until they want to grow beyond them.
Word of mouth built your business. A website lets you scale it. Contractors, developers, and homeowners who don't know anyone who's used you can still find you — if you're online and your work is visible.
Your best jobs are sitting in a phone camera roll.
Custom gates, structural steel, trailer builds, roll cages, ornamental iron, industrial equipment — work that took weeks to design and execute, photographed and forgotten. A portfolio website puts that work in front of every customer searching for exactly what you do.
GCs and developers Google fabricators for new projects.
When a general contractor needs a reliable fab shop for a new project and their usual sub is booked, they search. The shop that shows up with a professional site, real project photos, and visible capabilities gets the call. The ones that don't exist online don't get considered.
Custom work commands premium prices — but only if you look the part.
A customer choosing between two fabricators will pay more for the one whose website shows quality work, clear capabilities, and professional presentation. If your online presence doesn't match the quality of your fabrication, you're leaving money on every quote.
Almost no fabrication shops have real websites. That's your advantage.
The competition online in fabrication is almost zero. A basic professional site with a project gallery and a Google Business Profile puts you at the top of local search results in most markets — because there's nobody else there. That's a rare opportunity.
A website that shows what your shop can build and gets you found by the right customers.
Fabrication customers — whether contractors, homeowners, or industrial buyers — need to see your capability before they call. Your site shows them the work, lists what you do, and makes it easy to reach you for a quote.
Project gallery organized by work type
Structural steel, ornamental iron and gates, custom automotive fab, trailers and equipment, industrial components — organized so customers find what they're looking for fast. Photos of finished work are your best sales tool. We build the gallery and make it easy to update as you finish jobs.
Service pages that rank for fabrication searches
Custom steel fabrication, ornamental iron, welding repair, trailer builds, automotive fabrication, structural steel, industrial fabrication — each service gets its own page targeting the specific searches contractors and customers make. Specific pages rank better and convert better than a single "we weld everything" homepage.
Shop capabilities page that shows what you can handle
Equipment list, material types, welding processes (MIG, TIG, stick, plasma), capacity limits, lead times — the information contractors and industrial buyers need to know if your shop can handle their project. A capabilities page answers those questions before they ask and pre-qualifies serious inquiries.
Commercial and contractor-facing content
Structural steel for construction, custom equipment for manufacturing, fabrication for contractors and developers — we build the content that speaks to commercial buyers specifically. Different language, different credentials, different conversion path than a homeowner requesting a custom gate.
Google Business Profile that puts you on the local map
Most fabrication shops have no GBP or an unclaimed stub. We claim, optimize, and manage yours with project photos and complete service categories — putting you ahead of every competitor who hasn't bothered, which in fabrication is almost all of them.
Service area pages that rank locally
"Welding shop [county]." "Custom fabrication [city]." "Steel fabricator near me." Pro and Complete include real geographic pages so you rank in every community you serve — capturing searches from customers who don't know your shop name but need exactly what you do.
Three plans. All cancel anytime.
For most welding and fabrication shops, Pro is the right tier — project gallery, service pages, GBP setup, and local SEO. Complete is for larger shops targeting multiple markets or running both residential and commercial work aggressively.
Questions welding and fabrication shops ask us.
My work is mostly referral. Do I really need a website?
Yes — because referrals Google you before they call. Someone recommends your shop to a developer or contractor. The first thing they do is search your name. If they find nothing, the referral loses credibility before the first conversation. A professional site confirms that the recommendation was right. It also opens you to customers you'd never get through referrals alone — GCs in a new area, homeowners who found you through Google, industrial buyers evaluating vendors.
Can I have separate pages for structural steel, ornamental iron, and automotive fab?
Yes — Pro and Complete both support service-specific pages. A contractor looking for structural steel and a homeowner wanting a custom driveway gate are completely different customers with different needs and different search terms. Separate pages rank for each and convert better than a single catch-all services page.
How do I get project photos onto the site?
Start photographing finished work — before delivery, at installation, or at the customer's location. Email or text us photos and we add them to your gallery within a week. Process photos (in-progress welding, fit-up, finishing) are also strong — they show craftsmanship that finished product photos sometimes miss. Phone photos are fine; most fab work photographs well in natural light.
Should I list what welding processes I offer?
Yes — for commercial and contractor customers especially. MIG, TIG, stick, plasma cutting, CNC cutting — the processes you run tell an experienced buyer whether your shop can handle their material and tolerance requirements. We include this in a capabilities section that speaks to both technical buyers and homeowners who just want to know you're qualified.
Will my site help me get found by contractors and developers?
That's one of the strongest use cases for a fabrication website. GCs searching for a reliable fab sub in a new area will search "steel fabricator [county]" or "custom fabrication [city]." A professional site with project photos and clear capabilities puts you in front of those searches — which your competitors who only rely on existing relationships will never see.
Your work is built to last. Put it where people can find it.
30-day money-back guarantee. No contracts. Get your site live in 3–5 business days.
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