The big window companies send a salesman. You send the actual installer.
Replacement windows. Entry doors. Patio doors. Storm doors. Sliders. Bay windows. Customers want Andersen or Marvin quality without the high-pressure sales pitch — and they want the guy in their living room to be the same guy installing the windows. We build the website that proves you deliver both. You handle the install.
Window customers have been through the high-pressure sales pitch. They're ready for a real installer.
Renewal by Andersen, Pella, Champion — they send a salesman to your house for 90 minutes with a slideshow, a "today-only" discount, and a financing calculator. By the time he leaves, you're exhausted and they want $40,000. Your customers are looking for a way out of that. Your website is the way in.
"How much does a window cost?"
That's the search. The franchise sites refuse to answer it — they want you to schedule an in-home appointment. The customers Googling for hours want a ballpark before letting anyone into their living room. Sites that anchor at honest ranges ("$XX–$YY installed per window") win the customers who already left the franchise pitch.
"Will these actually save me money on heating?"
Energy efficiency is a real concern in PA winters. Customers want specific U-factor numbers, gas-fill details, low-e coatings — not vague "energy efficient" claims. Sites that explain the actual specs beat sites that just say "save money."
"Who's actually installing them?"
Big window companies sell the install and subcontract it out — sometimes to crews the salesman has never met. Customers know this. They want the installer to be a known person, not a rotating subcontractor. The independent operator's biggest advantage is "same crew, same standards, every install."
"What's the warranty? Including the install?"
Andersen and Marvin offer manufacturer warranties on the products. But what about the install? Most franchises offer a limited "labor warranty" full of fine print. Sites that show clear manufacturer + workmanship warranty side-by-side win the customers who understand the difference.
A website built for window installation, not "generic contractor."
We've built sites for window and door installation companies. We know your customer is comparing you against high-pressure franchises — and we design the site to make the installer-accountability difference impossible to miss.
Transparent installed pricing — by window type
Starting prices for the common types: double-hung, casement, sliders, bays, picture, entry doors, patio doors. Doesn't commit you to fixed quotes (real quotes need measurements), but anchors expectations and filters out tire-kickers. Sites with honest pricing close at dramatically higher rates than "schedule a consultation" black boxes.
Brands you actually install — named
Andersen 400 Series. Marvin Elevate. Pella Lifestyle. ProVia. Therma-Tru. Whatever lines you actually carry. Customers shopping seriously for windows search by brand. Naming them upfront wins those customers. Generic "we install premium windows" loses them.
Energy efficiency — real specs, not buzzwords
A dedicated page that explains the specs that actually matter: U-factor, SHGC, low-e coatings, argon gas fills, ENERGY STAR ratings for your region. Most window sites use vague "energy efficient" copy. Sites that explain the specs win the customers who do their homework.
"Who's installing your windows" section
Photos of the actual install crew (first names, years of experience). The single biggest signal that you're NOT the franchise rotating-subcontractor model. Customers want to know who's coming to their house. We make sure they do.
Before / after photo gallery
Window installs photograph well. Old single-pane on left, new black-framed casement on right. We build a real gallery — phone photos work fine in good light. Customers see real local work that proves you can deliver. Pro and Complete tiers include monthly gallery refreshes.
Google Business Profile optimized
"Replacement windows near me" is heavily GBP and review-driven. We claim it, fix categories, upload your strongest install photos, and post regularly. Window install is a high-trust, high-review category — customers heavily filter by review count and recent project photos.
Want to see what a project-trade site looks like?
We built a working sample site for a fictional landscaping company — same structure we'd build for a window and door business. Same gallery treatment, same crew-accountability messaging, same trust signals. Click through and see exactly what your customers would see. Your version gets customized with your brands, install photos, services, and warranty.
View Sample Site →Three plans. All cancel anytime.
For most window and door companies, Pro is the right tier — multi-page site with separate service pages for windows vs. doors, brand pages, plus full GBP setup and local SEO. Complete makes sense if your photo gallery is a major conversion driver (which for window installers, it often is) or if you cover multiple towns.
Questions window installers ask us.
How do I compete with Renewal by Andersen / Champion / Pella?
You compete on what they can't deliver: honest pricing, no high-pressure sales pitch, and the same crew installing your windows that gave you the estimate. The franchises spend $1,000+ per lead on TV ads and door-to-door — costs they recover by charging 2-3x more than you do. Your website needs to make the value difference impossible to miss. Customers who've sat through a 90-minute franchise pitch actively look for the independent installer afterward. We build the site to make you findable.
Should I post pricing? Every window is different.
Yes — "starting at" pricing by window type works well. "Double-hung from $XXX installed." "Casement from $XXX installed." "Patio door from $X,XXX installed." Doesn't commit you to fixed quotes (real quotes need measurements and site visit), but filters out tire-kickers and earns trust from customers tired of "schedule a consultation" black boxes. Hidden pricing is what franchises do — and customers know they hide it for a reason.
Should I name the brands I install?
Yes — strongly. Customers shopping seriously search by brand: "Andersen window installation Bucks County," "Marvin Elevate near me," "ProVia door installer." Naming the specific brands and lines you carry wins those customers. Plus brands often have dealer locator tools — being a listed dealer for Andersen or Marvin is a real credibility signal that should be on your site.
What about U-factor, SHGC, and other technical specs?
Include them — on a dedicated "Energy Efficiency" page, not the homepage (most customers don't want the deep dive). The customers who do their homework (and there are more of these than you think, especially with rising energy costs) actively look for U-factor numbers, gas fills, and ENERGY STAR ratings. Sites that explain these clearly win the higher-end customer. We include a plain-language energy efficiency page on Pro and Complete tiers.
Will I rank for "replacement windows near me"?
Eventually — and understand "near me" results are dominated by Google Business Profile and the franchises' massive ad spend. That's why Pro and Complete invest heavily in your GBP. Your website ranks for more specific searches: "Andersen window installer Doylestown," "patio door replacement Newtown PA," "casement windows Bucks County." Niche brand-plus-location searches convert at higher rates and the franchises can't outbid you on those specifically.
My estimates are free. How do I make that clear?
We feature "free in-home estimate" prominently — but pair it with what makes YOUR estimate different from the franchise pitch. "No 90-minute slideshow." "No today-only pricing tricks." "We measure, we quote, we leave. You decide on your own time." That contrast IS the differentiation. Customers who've been through the franchise pitch will read those lines and know exactly what you mean.
I do windows AND doors. Can you split it?
Yes. We build separate service sections for windows (replacement, new construction, bay/bow, picture, casement, double-hung) and doors (entry, patio, storm, sliding, French). Each gets its own pages targeting different search behavior — customers searching for "entry door installation" are different from customers searching for "window replacement." Pro and Complete tiers support this split.
Be the installer they trust over the franchise.
30-day money-back guarantee. No contracts. Get your site live in 3-5 business days.
Get Started